In today’s digital era, digital forms are an integral part of business processes for many organizations. These processes span areas like customer service, human resources, marketing, sales, and more. One critical factor in the success of digital forms is UI/UX design and ease of use. This importance covers two main aspects: the customer perspective and the internal operational perspective.
First, let’s define the terms – UI and UX – the difference and the importance of each in organizational forms
User Experience (UX) and User Interface (UI) are critical concepts in design, particularly in organizational forms, referring to different aspects of outputs and processes.
UI refers to the visual and interactive design of forms, including layout, colors, buttons, fonts, and all other visual elements that help users perform actions smoothly. Good UI design ensures that forms are aesthetically pleasing and easy to use.
UX, on the other hand, deals with the overall experience of the user when using forms. This includes the entire process from opening the form to completing and submitting it. Good UX ensures forms are intuitive, convenient, and efficient, reducing frustration and completion time.
The combination of UI and UX is critical in organizational form design. Good UI attracts users and eases form usage, while good UX ensures a smooth, problem-free process. Together, they create forms that increase efficiency and improve user satisfaction, significantly enhancing organizational processes and saving time and resources.
Our company has over 20 years of experience in form design – initially printed and later digital – and we apply this expertise in every digital form and process we create for organizations using our solutions.
UI/UX from the Customer Perspective – Customer Experience (CX)
High-quality UI/UX design contributes to an improved user experience. When a digital form is intuitive, easy to use, and visually pleasing, customers are more likely to complete it without frustration. Forms that look complicated or cluttered may cause customers to abandon them. For example, studies show that two-column forms make completion harder, while single-column forms are easier to fill accurately. In organizations with thousands of customers, even small errors require resources to correct and complete. Customer forms may include membership or service registration, partner agreements, and various information forms.
Building Customer Trust
Optimal UI/UX design directly impacts customers’ perception of trust and organizational image. Professionally and cleanly designed forms convey reliability and seriousness. Customers feel secure providing personal information when they see an organization invests in high-quality, secure form design.
Streamlining Interactions
Well-designed digital forms allow customers to submit requests quickly and efficiently. This saves time for both customers and the organization, enabling faster processes such as information requests, service enrollment, and more.
Internal Operational Perspective – Employee Experience (EX)
Optimizing Work Processes
Well-designed digital forms can significantly enhance internal work efficiency. Intuitive, user-friendly forms make it easier for employees to complete and submit forms, reducing human errors. These forms can include procurement and logistics documents, payroll updates, overtime requests, organizational protocols, and more.
Information and Data Management
When digital forms are intelligently designed, they allow organized data collection and management. This makes it easier for organizations to analyze the data collected and use it to improve business processes and develop strategies.
Integration with Internal Systems
Well-designed digital forms can integrate easily with internal information systems. They can be adapted to CRM, ERP, or any other system the organization uses, providing smooth workflow and full integration across departments.
Summary
The importance of high-quality UI/UX design in the planning, creation, and deployment of digital forms for business processes cannot be overstated. For customers, well-designed forms improve user experience, build trust, and streamline interactions. For organizations, they optimize workflows, manage information effectively, and integrate seamlessly with internal systems. Organizations that invest in UI design for their digital forms gain many benefits that positively impact all business processes.
